معرفی
Yvonnes Chen is a Professor at the School of Journalism and Mass Communications, University of Kansas, specializing in health communication and media literacy. Her research designs behavioral interventions using neuroscience and media strategies, funded by NIH and other agencies. She teaches courses in research methods, strategic campaigns, and health communication, emphasizing student growth and problem-solving skills. Chen received the 2017 KU Mortar Board Outstanding Educator Award and Keeler Intra-University Professorship.
Education:
- B.A. in Journalism, Shih Hsin University
- Mass Communication & Media Studies, Washington State University
- Ph.D. in Mass Communication & Media Studies, Washington State University
Research Focus: Chen investigates how media literacy and persuasive messaging influence health behaviors (e.g., reducing sugar-sweetened beverages, e-cigarette prevention). She employs fMRI studies to analyze neural responses to advertising and develops scalable interventions for diverse populations, including rural communities and adolescents.
Publications: Her 12 most recent articles (2015–2019) cluster around media literacy efficacy, behavioral intervention trials, and cross-cultural health strategies. Dominant themes include addiction prevention, health literacy measurement, and stereotype reduction through media education.
Awards:
- 2017-2018 Center for Teaching Excellence Diversity Scholars
- Keeler Intra-University Professorship
- Advertising Educational Foundation Visiting Professor
- Phi Beta Delta Honors Society
Grants & Advising: Secured $3M+ in funding, including NIH R01 grants and KU innovation awards. Mentored students winning FleishmanHillard Fellowships and International Association of Business Communicators awards. Current projects include neural studies of e-cigarette ads ($35,000 pending).
