معرفی
Yun-Oh Whang is a Clinical Assistant Professor of Business Administration at the Katz Graduate School of Business, University of Pittsburgh. He combines academic rigor with extensive industry experience, having held executive roles in technology and marketing sectors prior to his academic career.
- PhD, University of Southern California (2001)
- MBA, Washington University in St. Louis (1995)
- MS, Seoul National University (1987)
- BS, Seoul National University (1985)
His research focuses on consumer information processing, digital marketing, and entrepreneurship, with publications spanning consumer behavior, social media strategies, and retail promotion analysis. His work bridges theoretical insights with practical applications in marketing and business economics.
Yun-Oh's publications highlight interdisciplinary trends, integrating marketing psychology, data-driven strategies, and case-based analysis across industries. His teaching spans undergraduate to PhD levels, emphasizing hands-on problem-solving and research methods.
He has consulted for organizations like the National Consortium for Academics and Sports and Samsung Electronics, and his professional background includes leadership roles in South Korea, St. Louis, and Los Angeles. Outside academia, he is a night-sky photographer and music producer.
