معرفی
Yuji Winet is an Assistant Professor of Marketing at Duke University's Fuqua School of Business. His research explores consumer decision-making dynamics, particularly how novelty/familiarity tradeoffs, social environments, and perceptions of change shape behavior. He holds a Ph.D. in Behavioral Science from the University of Chicago Booth School of Business, a Post-baccalaureate in Psychology from UC Berkeley, and a B.A. in Sociology from UC Santa Cruz.
Research interests focus on consumer behavior mechanisms such as experiential consumption optimization, hidden social influences in decision-making, and the role of timing/sequences in behavioral outcomes. Notable work includes studies on pivotal voting dynamics, familiarity-driven consumption patterns, and responsibility targeting in collective judgments. His findings appear in high-impact journals like Proceedings of the National Academy of Sciences and Journal of Personality and Social Psychology.
No formal advisees or grants are listed in available materials. Current research questions address optimizing familiar experiences, nested choice variety, guided consumption preferences, and reducing bias in pivotal decision-making contexts.
