Yousra Bakr

Yousra Bakr is an Assistant Professor in Integrated Marketing Communication (IMC) at the Department of Journalism and Mass Communication, School of Global Affairs and Public Policy, The American University in Cairo (AUC). She holds a Doctorate in Business Administration from Maastricht School of Management and has previously taught as an adjunct faculty member at AUC and Misr International University, as well as a sessional lecturer at McMaster University, Canada.

• Bachelor's of Business Administration (Summa Cum Laude), AUC
• Master's of Business Administration, AUC
• Master's of Philosophy, Maastricht School of Management
• Doctorate in Business Administration, Maastricht School of Management

Her research focuses on digital ecosystems, online consumer behavior, and the intersection of traditional products with digital marketing strategies. She also investigates gender representation in advertising and consumer acceptance of analog foods within modern digital environments.

Her scholarly contributions have been recognized through the Elisabeth Strouven Award in Research (2015). She has previously held adjunct and sessional teaching roles while maintaining her academic and research career.