Ahmed Tolba

Ahmed Tolba serves as Professor of Marketing and Chair of the Heikal Department of Management at The American University in Cairo's School of Business, where he has established himself as a leading academic and administrator in marketing education across the Arab world.

His academic foundation includes a PhD from George Washington University (2006), complemented by an MBA (1997) and BSc (2001) from AUC.

Professor Tolba's research program critically examines contemporary marketing challenges through six interconnected domains: Brand Equity (measuring consumer-brand relationships), Innovation Marketing (commercializing new products), Online Marketing (digital consumer behavior), Nation Branding (country image strategies), Social Marketing (behavior change for social good), and Entrepreneurship (venture creation in emerging markets). His work bridges theoretical rigor with practical applications for Arab-market contexts.

His scholarly impact extends beyond publications through the co-authorship of "Principles of Marketing: Arab World Edition" with marketing pioneers Philip Kotler and Gary Armstrong.

Teaching excellence defines his pedagogical approach, recognized by:

• AUC Teaching Excellence Award (2010)
• School of Business Teaching Award (2009)

With extensive industry integration, he has mentored students through ten diverse marketing and business strategy courses while leveraging four years at Procter & Gamble Egypt and decade-long consultancy practice serving major Middle Eastern corporations and executive development programs.