معرفی
Dr. Younghan Lee serves as Professor in the DeVos Sport Business Management Program at the University of Central Florida (UCF), contributing to one of the world's most impactful graduate programs in sport management. He is a globally recognized scholar, educator, and consultant in sport business, analytics, and digital innovation.
His educational qualifications include:
- Ph.D. and M.A. in Sport Management from Seoul National University
- B.S. in Marketing from the University of Southern California’s Marshall School of Business
Lee's research is transdisciplinary and data-driven, integrating sport marketing, consumer psychology, and advanced analytics. He focuses on digital innovation in sports, including AI-powered consumer engagement platforms, sport data analytics, and digital product development. His work addresses strategic initiatives such as market analysis, ticket pricing, and business feasibility for sport organizations.
Dr. Lee has led over 30 industry and consulting projects for global organizations, demonstrating strong practical application of his research. He also founded and directed the Research Institute for Sport Convergence (RISC) at Mississippi State University.
While no specific scientific awards were listed, he serves as Associate Editor for the International Journal of Business in Sport, Tourism, and Hospitality Management and is an active reviewer for top-tier sport management journals.
