معرفی
Eunkyu Lee is Professor of Marketing and Associate Dean for Global Initiatives at Syracuse University's Whitman School, with over 25 years of service. He previously held faculty positions at Seattle University and University of British Columbia.
His educational background includes:
- Bachelor's in Business from Seoul National University
- MBA from Duke University
- Ph.D. in Marketing from Duke University
Lee's research focuses on mathematical modeling of strategic distribution channels and market competition dynamics, with current emphasis on AI's impact on advertising and consumer decision processes. He stresses that marketing strategy must adapt to technological shifts like the internet, smartphones, and AI.
His teaching excellence has earned recognition including:
- Dean’s Recognition of Teaching Excellence
- Graduate Faculty of the Year Award
- Top 50 Undergraduate Business Professors by Poets&Quants
Lee pioneered experiential learning through his Brand Management course using business simulations, and as Associate Dean for Global Initiatives since 2018, has expanded international opportunities including faculty-led trips to East Asia. He champions creating respectful classroom environments where students develop systematic thinking beyond textbook solutions.
