Yong Wang

Yong Wang is an Assistant Professor of Sport Management at Graceland University. He teaches management and marketing courses focusing on sport-related topics, driven by his passion for basketball and industry experience. His research explores sport consumer behavior, sport identity, and social identities' role in decision-making processes, spectatorship, endorsement, and sponsorship.

• Bachelor of Arts: English Language and Literature, Sun Yat-Sen University
• Master of Science: Sport Management, Springfield College
• PhD Candidate (ABD): Sport Administration, University of New Mexico

Research interests include analyzing how psychological and social factors influence sport-related consumer decisions, particularly focusing on identity dynamics and collective behavior. His work appears in journals like European Sport Management Quarterly and Applied Geography.

Previous career includes 6+ years as a sports reporter covering NBA, Olympics, FIFA World Cup, and FIBA events, plus PR industry experience.

Recent publications address topics like conspicuous consumption in sport, identity threats among fans, and leveraging social media big data for fan behavior analysis.

No formal advising/grants information provided. Former industry roles inform current academic focus on bridging theory/practice in sport management education.