معرفی
Simon Licen serves as Associate Professor in the Department of Journalism at Pennsylvania State University's Donald P. Bellisario College of Communications, where his research examines sports journalism and broadcasting across national and international contexts. His work bridges academic scholarship and industry practice through extensive publications in journals like Communication & Sport and European Journal of Communication, alongside media commentary for international outlets spanning six countries.
His academic foundation includes:
- Bachelor's Degree: University of Ljubljana
- Ph.D.: University of Ljubljana
Licen's research explores sports media's role in shaping national identity, diplomatic relations, and social discourse, with particular focus on Southeast Europe, the Global South, and Olympic contexts. His expertise spans sport business, media rights, broadcasting, and the intersection of sports with gender and cultural identity, often analyzing how media narratives construct national pride during major events like the World Cup and Olympics.
Analysis of his recent publications reveals dominant trends in international sports coverage comparisons, social media's transformation of peripheral leagues, and crisis communication during global disruptions like the pandemic. His work consistently connects media practices to broader themes of national branding, geopolitical narratives, and commercialization pressures across basketball, winter sports, and Olympic contexts.
His recognition includes:
- Senior Research Fellow appointment at Beijing Foreign Studies University's Center for International Sport Communication and Diplomacy Studies (2022)
Licen leverages two decades of industry experience—including five years as FIBA correspondent, WTA Tour communications director, and roles in television/radio—to inform his scholarship. He maintains active global networks with sports media professionals and has attended major events including the 2022 FIFA World Cup and 2016 Summer Olympics, ensuring his research remains grounded in contemporary industry realities.
His international engagement extends through collaborations like Beijing Sport University lecturing (2015-2019) and UNESCO Slovenian National Commission membership (2010-2014), positioning him at the nexus of sports communication, diplomacy, and cross-cultural media studies.
