Yiran Su

Yiran Su is an Assistant Professor of Sport Management at the University of Massachusetts Amherst (2022–present) and previously held the same position at the University of Georgia (2019–2022). Her research focuses on sport business, branding, digital consumption, emerging technologies, and computational methods, with notable work on athlete branding, fan engagement, and ethical AI in marketing.

Education:

• Ph.D. in Business Administration, Temple University (2019)

Research Highlights:

• Explores intersections of technology and sport, such as AI ethics, big data applications, and digital transformation.
• Analyzes fan behavior, including well-being, satellite fandom, and cross-cultural marketing dynamics.
• Investigates sport sponsorship strategies, brand relationships, and DEI commitments in leadership.

Awards:

• Sport Marketing Association Best Professional Paper (2021)
• European Association for Sport Management New Researcher Award Runner-Up (2021)
• SEC Visiting Scholar Program (2020)

Grants & Advising:

• No explicitly listed grants, but her work implies active research funding.
• No listed advisees, though her teaching and research suggest involvement in mentoring.

Labs/Teams: Collaborates with interdisciplinary teams on tech ethics, sport analytics, and global marketing initiatives.