معرفی
Dr. Yilang Peng is an Associate Professor in consumer analytics and strategic communication at the University of Georgia's College of Family and Consumer Sciences. His research bridges computational social science, digital media, and visual communication, using advanced methodologies like computer vision to analyze visual content in political and social contexts.
Education:
- Ph.D. in Communication, Annenberg School for Communication, University of Pennsylvania
- M.A. in Communication, University of Wisconsin–Madison
- B.S. in Communication, Peking University
Dr. Peng’s scholarship focuses on how digital technologies and visual media shape information environments and public discourse. He applies computational methods to study visual misinformation, social media engagement, and ideological influences on media perceptions. His work addresses critical issues in political communication, climate change representation, and consumer behavior on platforms like Instagram and Facebook.
Recent research trends highlight his expertise in AI-generated media, LLM-informed feature discovery, and cross-platform analysis of climate change visuals. Publications emphasize the intersection of computer vision with social science, examining topics such as media bias, brand personality prediction, and the psychological impact of digital filters.
Scientific Awards:
- Charles B. Knapp Early Career Scholar Award, UGA (2025)
- Top Paper Awards from the Political Communication Division, International Communication Association (2025, 2024, 2023)
- Early Career Faculty Research Award, UGA College of Family and Consumer Sciences (2025)
- Top Faculty Paper Award, Communication and the Future Division, National Communication Association (2021)
Dr. Peng co-directs the Computational Multimodal Communication Lab, a collaborative initiative that advances computational approaches to visual media analysis. His teaching includes graduate courses like FHCE 8000 and undergraduate classes on consumer analytics and strategic storytelling.
