Wei Peng

Wei Peng is an Assistant Professor at the Murrow College of Communication at Washington State University, specializing in Strategic Communication. His work bridges health communication, emotional processes, and media production.

Education:

• Ph.D. from the University of Miami

Dr. Peng's research focuses on the role of emotions in health-related information processing and decision-making, particularly in social support and coping with risk outside traditional healthcare settings. He explores how emotion-based interventions improve prevention/treatment uptake and examines digital media's influence on information-seeking behaviors. Recent collaborations include community-based HIV interventions and advancing cancer clinical trial enrollment in minority communities.

Research Trends: His publications emphasize emotional persuasion, clinical trial communication, and media-body image meta-analysis, reflecting interdisciplinary applications of strategic communication in health contexts.

Scientific Awards:

• Top paper awards at national and international conferences

Dr. Peng also contributes to Murrow College's labs, including the Digital Media and Society Lab and Media, Adolescents, and Cannabis (MAC) Lab, advancing media literacy and health promotion research.