معرفی
Dr. Yanni Ping is an Associate Professor in the Business Analytics & Information Systems Department at St. John's University's Peter J. Tobin College of Business. She holds a Ph.D. in Decision Sciences from Drexel University, an MS in Industrial Engineering from Georgia Tech, and a BS in Material Science and Engineering from Shanghai Jiao Tong University.
Her research focuses on E-commerce analytics, leveraging machine learning, econometrics, and large language models to address service and operational challenges. Key themes include recommender systems, content creator performance, and KOL influence analysis. She also explores supply chain coordination mechanisms and disaster preparedness strategies.
Teaching responsibilities include courses like Machine Learning for Business, Text Analytics, and Prescriptive Analytics. Dr. Ping currently serves as Associate Editor for Electronic Commerce Research and has published in journals such as Journal of Services Marketing and Electronic Commerce Research and Applications. Her work bridges marketing, operations, and data science with a focus on real-world business applications.
Recent publications analyze user engagement in recommender systems, the impact of peer influence on video game adoption, and the moderating effects of pandemic attitudes on brand loyalty. Her research combines rigorous quantitative methods with practical industry insights.
Dr. Ping's academic journey includes interdisciplinary collaborations across business analytics, operations management, and digital marketing. She actively contributes to global scholarly networks through conference presentations and editorial work.
