Tao Chen

Tao Chen is an Associate Professor of Practice in the Marketing Department at Johns Hopkins University's Carey Business School, specializing in dynamic pricing and promotion strategies. Her research has gained significant media attention through features in the Economist, New York Times, Wall Street Journal, and Canadian Broadcasting Corporation.

Dr. Chen's educational background includes:

• Ph.D. in Marketing from Carnegie Mellon University
• MSIA in Marketing from Carnegie Mellon University
• M.S. in Economics from Shanghai Jiao Tong University
• B.E. in Economics and Electrical Engineering from Shanghai Jiao Tong University

Her research examines consumer responses to pricing shifts and service contract decisions, with publications in top journals like Marketing Science and Journal of Consumer Research. This work demonstrates consistent focus on empirical analysis of consumer behavior in pricing contexts, revealing psychological drivers behind warranty purchases and brand pricing effects.

Dr. Chen has been honored with the Dean's Award for Faculty Excellence:

• Dean's Award for Faculty Excellence, Johns Hopkins Carey Business School

Her industry experience at McKinsey and current consulting role with Rulani provide practical grounding for her teaching in Marketing Research, Social Media Analytics, and New Product Development. While specific grant details aren't provided, her media-featured research indicates strong industry relevance and impact.

No dedicated research laboratory is mentioned, but her work operates within the Marketing Department's academic framework, connecting theoretical research with business applications through courses and industry collaborations.