Yae Roh

Yae Roh serves as a Professor in the Department of Marketing, Hospitality, & Logistics, specializing in interdisciplinary research across marketing theory, hospitality operations, and supply chain logistics. Her academic work bridges theoretical frameworks with industry applications in service-oriented sectors.

Educational credentials include:

• PhD from Pennsylvania State University
• MS from University of Nevada at Las Vegas
• BS from Kyonggi University

Her research portfolio demonstrates consistent focus on consumer behavior in hospitality contexts, revenue management systems, and sustainable logistics practices, with methodological approaches spanning quantitative modeling and field studies. Current scholarly activities emphasize digital transformation impacts on service industries and cross-cultural customer experience design.

Professional recognition includes:

• Active participation in hospitality management associations
• Industry advisory roles for tourism enterprises

Mentorship involves guiding graduate students in thesis research on service marketing innovations and hospitality technology adoption, with laboratory resources supporting consumer analytics and operations simulation. Collaborative networks extend to international tourism research consortia and supply chain think tanks.