Xinyao Kong

Xinyao Kong is an Assistant Professor of Marketing at the Jindal School of Management (JSOM), University of Texas at Dallas. Their research focuses on consumer behavior, econometric modeling, and brand loyalty dynamics. Kong holds a PhD in Marketing from the University of Chicago Booth School of Business (2023), an MBA from Northwestern University Kellogg School of Management (2017), and a BA in Economics from Peking University (2014).

Key research interests include nonparametric demand estimation, habitual brand loyalty mechanisms, and the impact of country-of-origin claims on consumer decisions. Recent work explores dynamic discrete-choice models for stockpiling behavior and financing gaps in heterogeneous consumer markets.

Teaching includes MKT3300: Principles of Marketing. No scientific awards are explicitly listed in the provided information. Advising and grant activities remain unspecified in the current data. Kong’s work bridges theoretical econometrics with practical marketing strategies.