معرفی
Xiazhao Chen is a Lecturer in Marketing at Plymouth Business School (Faculty of Arts, Humanities and Business), University of Plymouth. His work contributes to UN Sustainable Development Goals, particularly in areas aligning with his research and teaching.
He teaches courses including Consumer Behaviour, Digital Marketing, Tourism Experience, Strategic Management, International Marketing, and Revenue Management in Hospitality. His research interests include hospitality talent management, destination wedding experiences, and game theory applications in marketing.
He has supervised research students such as N. Peart (2023) and X. Lu (2021). Contact him via email at Room 318, Fitzroy Building, Plymouth.
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