معرفی
Dr. Carmen Cox is an Associate Professor and Associate Dean - Faculty at Bond Business School, Bond University, where she specializes in Tourism & Hotel Marketing. Her research focuses on social media and consumer-generated content in tourism and hospitality, with a particular emphasis on small business digital transformation. She teaches Revenue Management, Marketing, Rooms Division Management, and Food and Beverage Management, and has supervised HDR students using methodologies like surveys, interviews, and content analysis.
- PhD in Tourism Management
- Graduate Certificate in Higher Education
- Bachelor of International Business Relations with Honours
- Certification in Hotel Industry Analytics
Her research portfolio spans tourism destination marketing, consumer behavior, and revenue management, with recent work analyzing social media adoption by SMEs and the impact of user-generated content on travel decisions. Publications in journals like Journal of Hospitality Marketing & Management and Journal of Travel Research demonstrate her contributions to tourism economics, digital marketing, and service quality. Carmen is actively involved in case study development, professional workshops, and editorial board service for tourism journals.
