Wenliang Li

Wenliang (Max) Li is a PhD researcher at the University of Surrey's School of Hospitality and Tourism Management. He holds a BSc in Tourism Business Management from Macao University of Tourism and an MTHEM (Master of Tourism, Hotel, and Event Management) from the University of Queensland. His research focuses on social media and tourism marketing, with expertise in travel vlogs' impact, destination image positioning, and hospitality industry dynamics.

Dr. Li has practical experience in event planning, including team-building events, incentive tours, and international concerts. His work bridges academic research with industry applications, particularly in leveraging digital platforms for tourism promotion. He has contributed to studies on consumer behavior in travel vlog engagement and destination marketing strategies.

Publications span topics like food travel vlogs' appeal, theoretical frameworks for travel vlog impacts, and Macao's tourism and hotel industry development under regional integration. His research emphasizes empirical analysis and strategic insights for the tourism sector.

No scientific awards are listed, though his work has been published in reputable tourism journals and conference proceedings. No grants or advising roles are explicitly mentioned.