Yinghua Huang

Dr. Yinghua Huang is a Full Professor in the Department of Hospitality, Tourism and Event Management at San José State University. She holds a Ph.D. in Hotel & Restaurant Administration from Oklahoma State University, an M.S. from Xiamen University, and a B.B.A. from Xiamen University. Her research focuses on sustainable marketing, consumer pro-environmental behaviors, and big data analytics in hospitality and tourism sectors.

Dr. Huang serves on the editorial boards of Journal of Hospitality Marketing and Management, International Journal of Contemporary Hospitality Management, and Journal of Quality Assurance in Hospitality & Tourism. Her work spans tourism crisis management, food waste prevention, and destination social responsibility. She teaches courses including HSPM 1 (Introduction to Hospitality), HSPM 154 (Revenue Management), and BUS2 130 (Introduction to Marketing).

Her recent articles explore topics like the emotional impacts of travel frequency, crisis event effects on tourist behavior, and privacy-preserving data techniques in the airline industry. She collaborates extensively with researchers like Dr. L. Su and Dr. E. Ma, addressing issues in sustainable tourism and consumer ethics.