Shuyue Huang

Dr. Shuyue Huang is an Associate Professor in the Department of Tourism and Hospitality Management at Mount Saint Vincent University. She joined the university in 2019, previously serving as an Assistant Professor at Universidade Europeia in Lisbon, Portugal. Her research focuses on tourist engagement, sustainable tourism, cruise tourism, and the Scholarship of Teaching and Learning (SOTL). Huang holds a PhD from the University of Guelph and dual Master’s and Bachelor’s degrees from Sun Yat-Sen University.

Her work integrates quantitative methodologies such as text-mining and GIS analysis to explore topics like destination development, service failures, and traveler behavior. Recent projects include analyzing post-pandemic travel intentions in China and evaluating solo female travelers’ hotel experiences using TripAdvisor reviews. Huang is an Authorized Instructor for Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

Academically, she has contributed to over 30 peer-reviewed publications, including book chapters on cruise tourism and tourism marketing. Current initiatives include leading a special issue on destination resilience and innovation for the Tourism and Hospitality journal. Her teaching emphasizes online learning strategies and student well-being in hospitality education.

Professional roles include serving as Director of the Travel and Tourism Research Association (TTRA) Canada Chapter. Collaborative projects like the Breakfast and Beyond Program highlight her commitment to applied research addressing food security and nutritional education.