معرفی
Xiaohui Shi is a Senior Lecturer at the Business School, University of Aberdeen, with previous roles at the University of Kent and University of Portsmouth. He holds a PhD in Management from the University of York and focuses on business model innovation, digital platforms, and new product marketing.
Research Interests include:
- Business Model Innovation
- Digital Platforms
- New Product Marketing
- Diffusion of Innovation
- Open Innovation
- Global Value Chains
Teaching encompasses courses on:
- New Product and Service Development
- Business Model Innovation
- New Venture Creation
Publications span 2014–2025, covering diffusion modeling, platform development, and sustainable commercialization strategies in digital healthcare.
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