معرفی
Qiaoni Shi serves as Assistant Professor of Marketing at Bocconi University, holding a PhD from the University of Pittsburgh under advisors Esther Gal-Or and J. Jeffrey Inman. Her academic work centers on the Department of Marketing within the university's institutional framework.
Her educational background includes a Doctor of Philosophy (PhD) in Marketing from the University of Pittsburgh.
Dr. Shi investigates how digital technologies and platform-based business models transform marketing practices, with emphasis on strategic implications for firms, business model evolution, and consumer behavior shifts. Her research specifically addresses subscription platforms, cross-industry bundling strategies, and influence diffusion mechanics in digital ecosystems.
Her publication record reveals consistent contributions to premier marketing journals, characterized by analytical modeling of digital platform dynamics. Key themes include subscription economy entry tactics, industry-specific bundling paradoxes, and algorithmic optimization of social influence campaigns, reflecting interdisciplinary approaches bridging marketing science and digital economics.
