Wreetabrata Kar

Wreetabrata (Wreeto) Kar is an Assistant Professor of Marketing at the School of Management, University at Buffalo. His research focuses on marketing interventions, digital platforms, and relationship marketing, with notable work in data-driven methodologies for digital promotions and email marketing. He holds a PhD and MS from the Simon Business School, University of Rochester, and a BEng from Manipal Institute of Technology.

Education:

• PhD in Management (Marketing), Simon Business School, University of Rochester
• MS in Business Administration, Simon Business School, University of Rochester
• BEng in Engineering, Manipal Institute of Technology, MAHE, India

Research Interests: His work explores the intersection of marketing strategies and digital ecosystems, including user behavior on platforms, campaign effectiveness, and Bayesian modeling for imbalanced data. He emphasizes practical applications in email marketing and social media analytics.

Professional Affiliations include Beta Gamma Sigma, American Marketing Association, Association for Computing Machinery, and INFORMS.

Teaching: Marketing management and marketing analytics courses. Active in the Behavioral Research Lab at University at Buffalo.