William Ryan

William Ryan is an Assistant Professor of Marketing at New York University's Leonard N. Stern School of Business, joining in September 2025. His research focuses on consumer behavior, judgment and decision-making, and cognitive biases, leveraging experimental methods and natural language processing.

• Research Interests: Consumer Behavior, Judgment and Decision-Making, Cognitive Biases, Natural Language Processing, Behavioral Research Methods

• Academic Background:
  • PhD in Business Administration (Marketing), Haas School of Business, University of California Berkeley
  • MS in Business Administration (Marketing), Haas School of Business, University of California Berkeley
  • AB in Philosophy, Harvard University

Prior to NYU Stern, Ryan worked as a consultant at The Greatest Good, a behavioral science and econometrics firm.