معرفی
Justin Kruger is an Associate Professor of Marketing at the Leonard N. Stern School of Business, New York University, where he joined in 2005. His academic journey began with a B.S. in Psychology from Santa Clara University in 1993, followed by a Ph.D. in Social Psychology from Cornell University in 1999.
Professor Kruger's research focuses on everyday judgment and decision making, with specific emphasis on:
- Overconfidence in planning and self-assessment
- Myopia in comparative judgment
- Egocentrism in perspective taking
- Everyday heuristics
- Consumer Psychology and Behavior
His work has been featured in numerous scholarly journals including the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Personality and Social Psychology, and Psychological Science. His research has also gained significant media attention, appearing in Newsweek, US News & World Report, The New York Times, The Harvard Business Review, as well as NPR and the BBC, with his work cited over 2,500 times (Google Scholar, March 2011).
Professor Kruger has received several prestigious awards and grants:
- National Science Foundation Research Grant (2004)
- Department of Psychology, University of Illinois Hohenboken Teaching Award (2003)
- University of Illinois Research Board Research Grant (2000)
- Department of Psychology, Cornell University Graduate Teaching Award (1998)
- Incomplete List of Teachers Rated "Excellent" by their Students, University of Illinois (2000)
At NYU Stern, Professor Kruger teaches Judgment and Decision Making in undergraduate, MBA, and PhD programs. His research reveals patterns in how people make judgments about themselves and others, with particular focus on the cognitive biases that lead to overconfidence, miscommunication, and poor decision making. His most influential work includes studies on the Dunning-Kruger effect (where incompetent people fail to recognize their incompetence) and egocentrism in communication (particularly in digital contexts like email).
