William Crano

William Crano is a Distinguished Professor in Psychology at Claremont Graduate University's Division of Behavioral & Organizational Sciences. With over 50 years of academic experience, he has held teaching positions at Michigan State University, Texas A&M University, Johns Hopkins University, and the University of Arizona.

Education

• PhD, Northwestern University
• MS, Northwestern University
• BA, Princeton University

Research Interests
Crano's work spans basic and applied social psychology, focusing on minority influence on majority opinions and self-interest in attitude formation. His applied research emphasizes health communication strategies for preventing drug abuse and HIV/AIDS transmission in youth, with a particular focus on persuasive messaging frameworks.

Scientific Awards & Appointments

• NATO Senior Scientist
• Fulbright Fellow to Brazil
• Former Director of Social Psychology Program at NSF
• Editorial Board Member, Human Communication Research and Journal of Personality and Social Psychology
• Fellow of American Psychological Association and Association for Psychological Science

Grants & Advisorships
Currently advising international organizations like the UN Office on Drugs and Crime and the U.S. State Department's Colombo Plan, his research receives funding from the National Institute on Drug Abuse (NIDA) and National Institute of Child Health and Human Development (NICHD).