معرفی
William Boulding is the J.B. Fuqua Professor of Business Administration at Duke University's Fuqua School of Business. He has held senior administrative roles including Dean, Deputy Dean, and Senior Associate Dean. His research focuses on the intersection of management, marketing, and strategy, with recent emphasis on healthcare quality and patient experience. He publishes in top journals like Marketing Science, Management Science, and the New England Journal of Medicine.
- Education: BA in Economics from Swarthmore College; PhD in Managerial Sciences from Wharton School, University of Pennsylvania
His work evaluates managerial decisions and consumer responses, particularly in healthcare contexts. He has received prestigious awards for his contributions to marketing theory and long-term disciplinary impact.
Teaching spans leadership, marketing management, and strategy. He has been recognized as an outstanding teacher and advisor, with industry collaborations involving IBM, AT&T, and healthcare organizations like Blue Cross/Blue Shield. He advises boards at Duke Corporate Education and Swarthmore College, and contributes to national initiatives on workplace equity and financial sector trust-building.
