معرفی
Dr. Weifeng Chen is a Reader in Innovation Management and Strategy at Brunel Business School, Brunel University London. His academic career spans over 15 years since completing his PhD in 2008, during which he has established himself as a leading researcher in digital transformation, AI strategy, and sustainable business innovation. Dr. Chen actively collaborates with international organizations including the United Nations, European Union, and British Council on cutting-edge research projects.
- PhD in Business Management and Innovation Strategy (2008)
Dr. Chen's research focuses on how organizations can harness technological innovations for sustainable growth, with particular emphasis on AI and digital transformation, corporate strategy, and organizational change. His work explores innovation ecosystems, strategic alliances, corporate governance, and circular economy, examining how emerging technologies reshape industries. He investigates the impact of digital technologies like AI and Blockchain on business models and sustainable global value chains, with applications across healthcare, construction, and financial sectors.
Dr. Chen's recent publications reveal a strong focus on the intersection of artificial intelligence and business sustainability, with increasing attention to ethical considerations in technological adoption. His work spans multiple industries including healthcare, banking, and construction, demonstrating the cross-sector applicability of digital transformation strategies. A notable trend is the growing emphasis on human-centered approaches to technology implementation, balancing technical innovation with organizational and social considerations.
Dr. Chen has successfully guided over 20 doctoral students to completion of their PhDs and has extensive teaching experience across undergraduate, postgraduate, and executive levels. His research is supported by significant grants from organizations including the Academy of Medical Sciences, United Nations ITU, and British Council. Current projects include 'Integrating digital transformation and circular economy for decarbonised construction & demolition waste diversion' and 'AI-driven Strategic Transformation' exploring Generative AI's impact on talent management.
Dr. Chen leads the Brunel team in the Lancaster West Low Carbon Community Project, a National Lottery Climate Action Fund initiative transforming an estate into a carbon-neutral model community. He is also organizing the International Conference on AI-driven Strategic Transformation (ICAIST) 2025, focusing on Generative AI's role in reshaping workplace dynamics.
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