Yun Chen

Dr. Yun Chen serves as Associate Professor, Subject Group Head and Research Cluster Co-Lead at Salford Business School, University of Salford. A Senior Fellow of the Higher Education Academy and Certified Management & Business Educator, she brings a socio-technical perspective to digital technology applications, ensuring both effectiveness and ethical responsibility in implementation. With representation on the CyberFirst Northwest Advisory Group and UKVI ESRC Review Panel, Dr. Chen actively shapes policy in digital innovation and cybersecurity.

Her educational foundation includes:

• PhD in Information Systems
• Master's Degree in Computing
• Bachelor's Degree in Chemical Mechanism
• Postgraduate Certificate in Education (HE Research and Practice)

Dr. Chen's research centers on digital transformation strategies across business, society, and higher education contexts. She examines how emerging technologies optimize operations, enhance educational delivery, and drive sustainable development while maintaining human-centered ethical frameworks. Her supervision focuses on digital innovation in UK SMEs, M-learning in Higher Education, and broader digital transformation initiatives.

Analysis of her 15 most recent publications reveals an evolving research trajectory from specific platform case studies (WeChat, Pinduoduo) toward comprehensive digital transformation frameworks applicable across sectors. Recent work increasingly addresses AI integration, cybersecurity for SMEs, and sustainable platform development, with strong emphasis on practical case studies from both Chinese and UK contexts.

Her significant recognition includes:

• PhD Supervisor of the Year (2023)
• Teaching Award of UKAIS (2021)
• Nominee for TalkTalk Northwest Women in Tech Award (2022)
• Senior Fellow of Higher Education Academy (2021)
• Nominee for Women's Voice Awards (2025)

As an educator, Dr. Chen teaches Business Disruptive Technologies, Digital Marketing Strategy, Information Systems, and Digital Transformation using a Blended Active Learning approach. She has secured substantial funding including a 2025 Pump Priming Research Project (£5,134) on organizational decision-making automation and a 2022-2023 project (£12,000) investigating post-pandemic digital transformation in higher education. Her current work integrates Generative AI into curriculum design and assessment strategies across undergraduate and postgraduate programs.

Dr. Chen actively contributes to academic communities as co-leader of the Disruptive Tech Cluster at Salford Business School and through participation in international conferences including the 2024 'Challenges and Reality of the IT-space' conference co-hosted with institutions in Ukraine, Poland, and the UK.