Wassili Lasarov

Wassili Lasarov serves as Assistant Professor in the Department of Marketing at Audencia Business School, where he has been a faculty member since 2022 and recently held the position of Head of Marketing Department (2024-2025). His academic journey includes postdoctoral research at Kiel University and a visiting scholarship at Grenoble École de Management.

His educational credentials feature:

• PhD in Business Administration (Marketing), Kiel University (2018)
• Master of Science in Business Administration (Marketing), TU Dresden (2012)

Professor Lasarov's research program investigates the critical intersection of sustainability and marketing, with particular expertise in consumer behavior within sharing economy systems. His work examines rebound effects in sustainable consumption, ethical dimensions of car sharing, and digital marketing innovations for sustainable development. This focus bridges theoretical rigor with practical applications through his industry consultant background.

His scholarly contributions are recognized through:

• Multiple Best Paper Awards at ANZMAC (2023) and AMA Winter Conferences (2021-2022)
• Faculty Award for Best Dissertation from Kiel University (2019)
• Young Researcher Award from Germany's Scientific Commission of International Management (2019)
• Six consecutive Outstanding Teaching Awards for innovative pedagogy (2015-2019)
• HE Fellow certification (2024)

As an active research supervisor, Professor Lasarov mentors doctoral candidates in sustainable marketing research while serving as journal reviewer for Tourism Management Perspectives and Journal of Business Research. His industry-informed approach creates valuable opportunities for students to engage with real-world sustainability challenges in marketing practice.