Robert Mai

Robert Mai is a Professor of Marketing at Grenoble Ecole de Management. He holds a diploma in industrial engineering from TU Dresden and a habilitation in business administration from CAU Kiel. His research focuses on consumer behavior, sustainability, healthcare, and food decision-making, with emphasis on quantitative methods and cross-cultural marketing. He has published extensively in top journals such as Journal of Consumer Psychology and Journal of Retailing.

Education:

• Diploma in Industrial Engineering & Management, TU Dresden
• Doctorate in Marketing, TU Dresden
• Habilitation in Business Administration, CAU Kiel

Research Interests:

• Sustainability innovations and ethical consumption patterns
• Healthcare marketing and food decision dynamics
• Cross-cultural consumer behavior analysis
• Digital marketing strategies including augmented reality applications

Publications emphasize behavioral economics principles applied to modern consumer markets, with recent work exploring platform governance, carbon tracking technologies, and anti-consumption phenomena across nations. His articles often bridge theoretical frameworks with practical industry applications.

No scientific awards explicitly listed. Active in collaborative research initiatives such as the Transkoll project on regional food sustainability and the EU-funded FODEM study on food decision making.