معرفی
Catherine Morel is an Associate Professor in the Department of Communication, Culture & Languages at Audencia Business School, where she has been a faculty member since 2013. Previously, she developed a 20-year academic career at British universities including Strathclyde, Sheffield Hallam, and Kingston University. Her professional journey includes significant leadership roles such as Director of the Msc Management and Entrepreneurship in the Creative Economy program (2016-2019) and Head of Marketing Bachelor Courses (2021-2022).
Professor Morel's research focuses on the intersection of art and business, particularly examining corporate patronage of the arts beyond public relations motivations. Her work explores why private companies support arts and cultural institutions, and has expanded to include entrepreneurs in cultural and creative industries. With four years of experience as head of the marketing department at Sotheby's Institute of Art in London, she brings practical insights into the contemporary art market to her academic work.
Her publication record demonstrates consistent focus on arts marketing, cultural policy, and corporate sponsorship, with notable articles published in journals such as The Art Business, The Routledge Companion to Arts Marketing, Modern & Contemporary France, and the International Journal of Cultural Policy. These works collectively examine the evolving relationship between corporate entities and cultural institutions, particularly within the French context.
- Erasmus + KA 226 Partnerships for Digital Education Readiness in the field of Higher Education (2021)
- Erasmus + KA2 - Cooperation for Innovation and the Exchange of Good Practices (2019)
- CCMP Best Case Awards 2018 (2018)
- CCMP 2017 Best Case Awards (2017)
As an educator, Professor Morel is dedicated to innovative teaching methods that combine art, design, and management. She has successfully secured European funding for two major educational projects through Erasmus+ programs, demonstrating her commitment to developing cutting-edge pedagogical approaches. Her administrative experience includes serving as Administrator of the Audencia Board of Directors (2021-2024) and various program leadership roles.
