Melanie Trabandt

Melanie Trabandt is an Assistant Professor of Marketing at Audencia Business School, focusing on sustainable consumer behaviour, consumer psychology, and Generative AI (GenAI) applications in marketing. Her research bridges the gap between academic inquiry and practical implementation through explorations of digital business models, the sharing economy, and sustainable tourism.

• PhD in Marketing (2024), Christian Albrechts University, Kiel
• Master of Science in Business Administration (2018), Christian Albrechts University, Kiel
• Bachelor of Science in Business Administration (2016), Christian Albrechts University, Kiel

Her research interests span (Un-)Sustainable Consumer Behaviour, Circular Economy, and GenAI in Marketing, with a critical focus on mitigating rebound effects in overconsumption and transformative consumer research. She has also served as a reviewer for journals like Psychology & Marketing and Annals of Tourism Research.

• Outstanding Teaching Award for Innovative Teaching (2017)

With six years of teaching experience, she has instructed marketing topics at both Bachelor’s and Master’s levels and supervised numerous theses. Prior to her current role, she was a doctoral student and research associate at Kiel University (2018–2023), preceded by a postdoctoral position at Audencia Business School (2024).