معرفی
Walter W. Zhang is an Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. His research bridges economic models and statistical methods to study marketing decision-making.
- Education: PhD and MBA from University of Chicago Booth School of Business, dual bachelor's in Physics and Economics from University of Chicago
- Research Focus: AI-driven personalization, causal inference, optimal transport in marketing
His work addresses two key areas: (1) optimizing targeting strategies under regulatory constraints through Policy DNN and TEP methods, and (2) modeling consumer responses to personalization via hierarchical expenditure representations. Recent empirical studies leverage 6.5 million field data points and catalog mailing experiments.
Key methodological contributions:
- CausalKNN R package for heterogeneous treatment effect estimation
- Chebyshev Polynomial interpolation tools
Scientific Recognition:
- 2024 ASA Statistics in Marketing Doctoral Dissertation Research Award Finalist
- 2024 J. Michael Harrison Doctoral Prize
- 2023 Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award
- 2023 MSI Alden G. Clayton Honorable Mention
He teaches Intro to Marketing (MKTG1010) and its honors section MKTG1018, emphasizing marketing ethics and digital transformation.
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