معرفی
Tesary Lin is the Isabel Anderson Career Development Assistant Professor of Marketing at Boston University's Questrom School of Business. She is also a Dean’s Research Scholar, a Junior Faculty Fellow at the Hariri Institute for Computing, and a Faculty Affiliate of the Technology & Policy Research Initiative.
Her research centers on the interplay between consumer privacy, data sharing, and marketing strategy. Key interests include how firms adapt analytics in a privacy-first world, how choice architecture influences data consent, and the impact of regulations like COPPA on digital content. Her work integrates behavioral economics, marketing science, and public policy.
Her recent publications explore consumer privacy preferences, identity fragmentation bias, and the role of dark patterns in data sharing. These works span venues such as Marketing Science and the ACM Conference on Economics and Computation, reflecting interdisciplinary engagement with computer science, policy, and behavioral research.
- John D.C. Little Best Paper Award
- Alessandro di Fiore Best Paper Award
- Sheth Foundation ISMS Doctoral Dissertation Award
- MSI Alden G. Clayton Doctoral Dissertation Award
Professor Lin advises on data policy and consumer behavior, with ongoing collaborations involving regulatory bodies such as the FTC and academic institutions like MIT and Brookings. She does not currently list formal advisees. She is involved in research teams at the Hariri Institute and the Technology & Policy Research Initiative, focusing on ethical data use and digital governance.
