WEAM van der Hulst-van Rookhuijzen

Dr. WEAM van der Hulst-van Rookhuijzen is an Education Coordinator and Lecturer at the Consumption and Healthy Lifestyles (CHL) chair group at Wageningen University. She oversees thesis and internship supervision as the primary contact for educational matters within CHL and contributes to courses such as Applied Consumer Studies, Psychology of Behaviour Change, and Advanced Consumer Studies. Her research focuses on understanding the spillover effects of interventions promoting sustainable and healthy food consumption, particularly in behavioral economics and public health contexts.

Merije holds a PhD in Psychology from Wageningen University and Research, awarded in 2023. She also co-supervises a PhD project exploring nudge interventions' broader impacts. Her expertise spans public health, experimental psychology, feeding behavior, and social psychology, with applied work in real-world settings like sports canteens.

Her research trends emphasize evaluating long-term effects of nudges, including how transparency and default options influence behavioral outcomes. She bridges theoretical insights with practical applications in consumer behavior and health promotion.

Merije plays a key role in educational coordination and project management within CHL, contributing to initiatives like the HINTS project focused on health improvements through nudging techniques. She has no listed scientific awards but has published extensively on behavioral interventions and their spillover effects. Her advising includes BSc/MSc thesis supervision and co-leading a PhD project, though specific student names are not provided. She is based at Wageningen’s Hollandseweg 1 address, located in room 4067 of the Leeuwenborch Hoofdvleugel building.