Ellen van Loo

Ellen van Loo is an Associate Professor at Wageningen University & Research, specializing in Marketing and Consumer Behaviour with a focus on the digital food landscape. Her research emphasizes IT-supported consumer food choices, particularly in online environments, aiming to promote healthy and sustainable dietary decisions. She investigates decision support tools and digital interventions to guide consumer behavior in both physical and online retail settings.

Her expertise spans food choice environments, digital marketing, consumer valuation methods, and experimental design. Key projects include exploring the impact of food swaps in online supermarkets, analyzing consumer attitudes toward lab-grown and plant-based meats, and evaluating the effectiveness of front-of-package nutrition labels.

Dr. van Loo has authored over 60 peer-reviewed articles, with recent work appearing in Appetite, Food Policy, and Applied Economic Perspectives and Policy. She serves as an Area Editor for the Journal of Agricultural and Applied Economics Association and an Associate Editor for Q Open.

Her research has been recognized with 580+ citations and awards for innovative contributions to consumer behavior analysis. She collaborates with industry partners on sustainable food systems and digital decision support tools, contributing to both academic and applied knowledge in food marketing.