Ivo van der Lans

Ivo van der Lans is an Assistant Professor at the Marketing and Consumer Behaviour Group of Wageningen University & Research. His work focuses on food waste reduction, consumer decision-making in sustainable agriculture, and supply chain dynamics.

• Affiliation: Marketing and Consumer Behaviour Group, Wageningen University & Research
• Academic Rank: Assistant Professor
• Key Research Areas: Food Choice, Green Packaging, Confirmatory Factor Analysis, Sustainable Agriculture

His research explores consumer responses to sustainability claims in packaged products, logistics collaboration in agricultural supply chains, and behavioral interventions to reduce food waste. Recent studies analyze food swap recommendations and breeding goal optimization for honeybees.

Scientific Awards: None explicitly mentioned in the text.

Advising: Co-promoted PhD projects on topics like GM food acceptance, sustainable packaging, and animal welfare decision-making.