Marieke Meeusen-van Onna

Marieke Meeusen-van Onna is a Researcher at Wageningen University & Research, specializing in consumer behavior and sustainable food systems. She is affiliated with Wageningen Economic Research and Wageningen Social & Economic Research, focusing on True Cost Accounting, food service dynamics, and supply chain sustainability.

Her research spans Consumer Research, Food Science, and Sustainable Food Systems, examining intrinsic/extrinsic motivations in food choices, consumer perceptions of true pricing models, and implementation barriers for sustainable practices in catering. Work integrates Social Sciences methodologies to address value chain externalities and decision-making processes.

Recent publications reveal accelerating adoption of True Cost Accounting in food systems, particularly for short supply chains and institutional catering. Research bridges economics, environmental science, and public health to quantify hidden costs and develop actionable sustainability metrics.

Dr. Meeusen-van Onna leads multiple high-impact projects:

• Governing the transformation to a Biobased & Circular Society (2025-2028): Developing governance frameworks for circular economy transitions
• True Price - Naar actie (2025): Operationalizing true pricing in Dutch food markets
• Price Governance Tools in practice (2023-2025): Creating sector-specific tools for integrating externalities into pricing

She actively collaborates with private sector, NGOs, and government bodies through Wageningen's Sustainable Value Chains research program, driving practical solutions for food system transformation.