Hans Dagevos

Hans Dagevos is a Researcher at Wageningen University & Research, specializing in consumer behavior and food systems within the Social Sciences Group. His work focuses on the protein transition, meat alternatives, and sustainable diets through Wageningen Social & Economic Research and WOT Natuur & Milieu.

His research spans critical areas including Meat Consumption, Alternative Protein, Plant-Based Food Systems, and Consumer Behavior. Dagevos investigates behavioral interventions for dietary change, supermarket strategies for protein transitions, and the development of hybrid meat alternatives. His work emphasizes gradual behavior change and policy tools to accelerate sustainable food adoption.

Analysis of his recent publications reveals a strong focus on practical implementation of protein transitions, with emphasis on retail dynamics, nutritional optimization of meat substitutes, and cultural acceptance of novel protein sources. His research bridges academic theory with real-world applications in food policy and consumer engagement.

Dagevos actively supervises PhD research, including E. Bouwman's project on the meat paradox. His project leadership includes major initiatives like Versnellingsagenda nieuwe eiwitten (2022-2026) and Omvang en potentieel van eiwitproductie (2021-2022).

He contributes extensively to public discourse through 91 press/media appearances and 17 lectures on topics ranging from flexitarianism to edible insects. His research unit, Wageningen Social & Economic Research, operates at the intersection of consumer science, food innovation, and sustainable policy development.