Arnout Fischer

Arnout Fischer is an Associate Professor in the Department of Marketing and Consumer Behaviour at Wageningen University & Research. His work focuses on consumer responses to new technologies and innovations in food and agricultural systems. Key research areas include consumer attitudes toward novel food technologies such as nanotechnology, gene-editing, and alternative protein sources like insect protein, algae, and cultured meat. He collaborates with technology developers and social scientists to inform societal debates and policy decisions.

Education: While specific academic credentials are not detailed, Fischer supervises MSc and BSc theses in consumer behavior, with a focus on new food technologies. He teaches courses including MCB70224 (MSc Internship), MCB80424 (MSc Thesis), and others related to consumer studies and sustainability.

Research Projects: Fischer leads projects like 'Accelerating the Transition to Plant-Based Proteins' and 'Animal-Free Milk Proteins,' exploring sustainable protein alternatives. He also contributes to initiatives such as Synergia (sustainability in agriculture) and INSECTFEED (insect-based feed solutions). His work frequently integrates insights from social psychology and consumer surveys.

Professional Activities: Fischer serves as an editor for the Journal of Insects as Food and Feed and participates in grant evaluations for organizations like Van der Mandele Stichting. He emphasizes interdisciplinary collaboration, bridging natural and social sciences to address food system challenges.

Key Themes: His research consistently addresses how consumers perceive and adopt innovations, with a focus on sustainability, ethical considerations, and the societal implications of food technology advancements.