Marion Leo

Marion Leo is a Researcher at the Marketing and Consumer Behaviour group within Wageningen University & Research. Her work focuses on consumer responses to ecological technology in agriculture and decision-making processes involving service robots and AI. She holds a PhD in Marketing from KAIST (Korea Advanced Institute of Science and Technology) and prior degrees in Electrical Engineering and Business & Technology Management.

Education:

• Bachelor’s in Electrical and Electronic Engineering
• Master’s in Business and Technology Management
• PhD in Marketing (KAIST)

Research Interests:

• Consumer behavior in technology adoption
• Sustainability and ecological innovation
• Attribution theory in service failures
• AI’s role in consumer trust

Current Projects: Leads the Synergia initiative exploring consumer perceptions of 'Technology-4-Ecology-Based Farming' (T4E-farming). Collaborates with Dr. Arnout Fischer and Dr. Ynte van Dam to study consumer associations between technology, ecology, and agriculture.

Grants & Collaborations: Active in the Synergia program funded by Wageningen University, integrating life sciences, technology, and social sciences to advance sustainable farming systems.