Ynte van Dam

Ynte van Dam serves as Assistant Professor in Marketing and Consumer Behaviour at Wageningen School of Social Sciences, Wageningen University. His research bridges sustainable consumption theory with agricultural development practice, focusing on seed systems and capacity building in East African smallholder farming contexts.

Education:

• PhD in Sustainable Consumption and Marketing, Wageningen University (2010-2016)

Dr. van Dam's work examines how marketing principles and consumer behavior theories apply to sustainable development challenges, particularly in seed systems and sustainable business models. His research employs interdisciplinary approaches to analyze systems change, capacity building, and the psychological drivers of sustainable consumption choices among farmers and consumers.

His publication trends reveal increasing focus on methodological rigor in development research, with recent work exposing pitfalls in multinational survey design while advancing auction theory applications for seed distribution. The research consistently connects agricultural economics with consumer psychology to create practical interventions for sustainable value chains.

Advising and Grants:

• Co-promotor: PhD on improved planting material in East Africa (2019-2022)
• Co-Investigator: Sanitation marketing project (2013-2015)
• PhD researcher: Sustainable Consumption and Marketing (2010-2016)

Dr. van Dam maintains active collaborations with East African agricultural research institutions and development organizations, translating academic findings into field applications through his work with the Wageningen Seed Systems Group.