Maartje Poelman

Maartje Poelman is an Associate Professor specializing in Consumption and Healthy Lifestyles. Her research focuses on food environments, dietary behavior, and public health interventions, particularly in supermarket settings and healthcare institutions. She actively supervises PhD candidates and collaborates on projects addressing sustainable food systems and nutrition policy.

• Current Positions: Associate Professor, Consumption and Healthy Lifestyles
• Key Research Areas: Food Environment, Supermarket Nutrition, Dietary Guidelines, Sustainable Consumption

Her recent work includes quasi-experimental studies on plant-based food purchases, evaluations of supermarket interventions for vulnerable families, and analyses of public procurement strategies for protein transitions. Projects often employ participatory system dynamics and health impact modeling.

Notable collaborations include PhD supervision for students researching meat consumption, workplace food environments, and regional food zones. Her research has been highlighted in 18 media contributions, including expert commentary on supermarket marketing and healthy eating challenges.