معرفی
Dr. Vivek H. Patil is a Professor of Marketing at Gonzaga University's School of Business Administration and a Research Fellow in the Opportunity Northeast (ONE) initiative. Previously, he served as Special Faculty, Jesuit Partnership, at Creighton University’s Heider College of Business. He holds a Ph.D. in Business (Marketing) from the University of Kansas, and dual master’s degrees in Software Systems and Management Studies from Birla Institute of Technology and Science, India.
His research spans marketing analytics, consumer behavior, and interdisciplinary frameworks combining economics, social psychology, and cognitive psychology. Key projects include Spokane County socio-economic disparities analysis, social network analysis of marketing scholars, and big data applications. He emphasizes data-driven decision-making and methodological rigor, authoring over 25 peer-reviewed articles in journals like PLOS ONE and Journal of Marketing Analytics.
Teaching specialties include Marketing Research, Data Visualization, and Business Analytics. Notable contributions include developing interactive visualizations for research and advising Spokane’s Human Rights Task Force on hate incident documentation. His work bridges academic research and community development initiatives.
