Vivek Astvansh

Vivek Astvansh is Associate Professor of Quantitative Marketing and Analytics at McGill University's Desautels Faculty of Management. He holds a Ph.D. in Business Administration from Ivey Business School, M.S. in Business from University of Wisconsin-Madison, MBA from IIM Lucknow, and B.Tech in Computer Engineering.

His research examines negativity in business contexts including negative consumer behaviors, corporate risk decisions, and adverse outcomes. Using econometrics and machine learning, he analyzes topics such as product recalls, bankruptcies, and corporate disclosures.

Astvansh teaches marketing analytics across undergraduate, graduate, and executive programs and serves as Associate Editor for the Journal of Operations Management.