Venkata Yanamandram

Professor Venkata Yanamandram serves as the Associate Dean (International & Accreditation) at the University of Wollongong’s Faculty of Business and Law. He is a distinguished academic with expertise in marketing education, assurance of learning, and international accreditation processes. His leadership in curriculum innovation, particularly in the MBA program, earned the Vice-Chancellor’s Award for Global Strategy (2022). He actively contributes to international academic collaborations and accreditation standards via roles with AACSB and ANZQAN.

His research focuses on services and tourism marketing, with over 40% of his publications in top-tier journals (A* and A-ranked by ABDC). He has authored 25 peer-reviewed articles and eight book chapters. Recent work explores AI’s role in CRM and academic curriculum design. His grant-funded research includes studies on analytics empowerment in services marketing.

Professor Yanamandram’s professional service includes editorial reviewing for journals like European Journal of Marketing (A*) and membership in ANZQAN’s Executive Committee. His leadership roles include directing Assurance of Learning and managing the MBA program, emphasizing data-driven educational improvements.