Vasileios Davvetas

Vasileios (Bill) Davvetas is an Associate Professor of Marketing and Programme Director of the MSc in International Marketing Management at Leeds University Business School, University of Leeds. He previously served as a Research and Teaching Assistant at the Chair of International Marketing, University of Vienna.

Education:

• Ph.D. in Management (International Marketing), University of Vienna, Austria (Summa Cum Laude)
• MSc in Business Analytics and Consulting (Distinction), Warwick Business School, UK
• BSc in Marketing and Communication, Athens University of Economics and Business, Greece

His research centers on international marketing and consumer behavior, with a focus on global versus local branding, cross-cultural consumer psychology, immigration and marketing, crisis impacts on consumption (e.g., COVID-19), green marketing orientation, and consumer decision-making processes such as regret and political ideology. He employs advanced quantitative methods including structural equation modeling, psychometrics, and experimental designs.

His work has been published in premier marketing journals including the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, and Industrial Marketing Management. He actively contributes to the academic community as Associate Editor of the Journal of International Marketing and as a member of the Editorial Review Board for the Journal of International Marketing and International Marketing Review.

Scientific Awards:

• Doctoral Dissertation State Award of Excellence 2016/17, Austrian Federal Ministry for Science, Research and Economy
• Dean’s Award for Teaching Excellence 2017-18, University of Leeds

He has led and taught key modules across all levels of education: International Marketing (Undergraduate), Cross-Cultural Consumer Psychology and Global Marketing (Postgraduate), and Advanced Quantitative Research Methods (Doctoral). He is affiliated with the Global and Strategic Marketing Research Centre and is a member of the European Marketing Academy and the American Marketing Association. No explicit mention of grants or advising relationships was found, though his role as PhD supervisor is implied through his position and doctoral teaching.

Labs and Research Groups:

• Global and Strategic Marketing Research Centre, Leeds University Business School