معرفی
Valerie Vaccaro is a Professor at Kean University's College of Business and Public Management, specializing in Marketing, Global Business and Economics. With 34 years of teaching experience since 1988, she focuses on empowering students with marketing knowledge and social responsibility to achieve the triple bottom line of people, planet, and profits.
- Ph.D. in Marketing (2001) from The Graduate Center (CUNY), Baruch College
- M.B.A. in Marketing with Advertising specialization (1985)
- B.B.A. in Marketing (1980) from Pace University's Lubin School of Business
Her research investigates intersections between marketing strategy, social entrepreneurship, and sustainability. Key areas include:
- Triple bottom line business practices
- Global consumer values analysis
- Music's role in retail environments
- Green marketing in B2B contexts
Recent publications examine social entrepreneurial intentions, gender diversity leadership frameworks, and electric vehicle adoption patterns across cultural contexts. She has contributed over 30 peer-reviewed works including journal articles, conference papers, and book chapters.
Professional experience includes 10 years in advertising, sales promotion, and music industry roles prior to academia. Teaching portfolio spans courses like Consumer Behavior, Social Entrepreneurship, and Global Business Practicum.
